(***exact
translation from Russian)
Today our guest - Fashion
Designer Irina Korneeva, founder of the women's clothing brand "STYLATI".
- Good morning, Irina!
How long you are in fashion?
- My passion to apparel
started in young age. My father was an artist, so I grew up in a creative
environment. I started to draw at young age and i was graduated from Fine Arts
School. I always liked to create handmade things, to make decor, to sew and to
knit something, to make jewelry, and even to create dolls. After school I study
at Moscow University of Arts and Technologies, Department of Design and Applied
Arts. I graduated from the university with honors. After I worked for 15 years
as an assistant and then as a senior designer in different Moscow companies.
- How did you
move to Greece?
- In recent years in Russia, I
worked in a big Moscow clothing company. The work was associated with frequent
trips to Istanbul - we produced there 50% of our collection. There I met my
husband, and soon i moved to Greece. For a few years I continued to work with
the Russian company, with regular trips to Istanbul.
- It is
difficult to start a business here?
- I was lucky, I met
people with the same enthusiasm for fashion. Eastern Macedonia and Thrace was
famous for their textile companies before the crisis. Of course we are at the
beginning, we have to do a lot. For example, our web site, we did without any
help, as well as photo shootings. For now we have released the first collection
of dresses, jumpsuits and now we produce knitwear and jersey collection.
- What is
the DNA of your brand, what is the difference with the others?
- Inspired by pure forms,
i like to play with the silhouettes, textures, lines. I try to emphasize the
feminine side of every woman without to shade her personality. I like to make a
"flexible" model and to stylize it depending on mood.
"Stylati" in Greek means "elegant", which is 100% reflects
the philosophy of our brand. Individuality, naturalness, simplicity,
femininity, functionality - are the key characteristics of our brand.
- Where can I
find and buy your collection?
- Our collection is
presented on our website http://www.stylati.fashion. We make delivery all
over the world. Thanks to modern technologies, even people on the other side of
the earth can learn about our brand. We work directly with customer and
we believe that is the most effective way, because anyone can make a comment or
post a question and immediately to have a full answer.
- It seems that
fashion design is your hobby and your job. Do you have any other interests?
- I like to travel, to
learn something new. I have a garden with a huge variety of colors. I love all
animals. I have a dog, we move together. Being in Moscow, I met a wonderful
person - Ekaterina Panova. She has founded the Charitable Foundation for stray
animals (RAY). Together we did a Charitable collection of T-shirts with
thematic prints. All profits from this collection go to help to stray
dogs and cats. Now we are preparing a new collection, more diverse - with
shirts and sweatshirts for the whole family.
- What are your
plans for the future?
- In the near future I would
like to focus on the development of the company, to promote my collection and
my vision of style and fashion.
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