Thursday, August 24, 2017

How to dress with style and not to spend a fortune


How to dress with style and not to spend a fortune

When you take a look at your wardrobe, do you have a thought that "I have nothing to wear"? Surely you do. In order to dress stylishly, it's not necessary to spend all of your salary on clothes.
Explore yourself! Your personal color preferences, your type of figure, form of activity, lifestyle and sphere of interests will give a starting point for creating your own unique style.
So, first of all you need to pay attention to a Wardrobe Staples. The wardrobe essentials are neutral pieces that you can easily combine with the others. For example it could be a neutral-colored Pencil Skirt or Cigarette Trousers  which depending on occasion you can combine with a conservative white shirt or a Boho Style Blouse. Little Black Dress should become a must-have piece of the basic wardrobe - in fact it can help you out in almost any occasion.
However, avoid buying the same things. This way you will produce the impression that you are in the habit of wearing the same things for years. At least it's boring. Do not be afraid to experiment. If your wardrobe is too monotonous in color, add a couple of color accents to it. Do not be too keen on the conservative clothing - a romantic Floral print Dress or a Polka dot Blouse will surely cheer you up.
It is better to eradicate the habit of impulsive shopping. Do not succumb to advertisements and do not blindly follow fashion. Clothes should serve you and emphasize your best sides. First of all, you must feel psychologically comfortable. If, for example, a skirt is shorter than you like, you will feel insecure and it is unlikely that this skirt will become your favorite. Or maybe you will never wear it at all. Buying a new thing, you also need to remember all the other components. It is not very practical to buy, say, a fashionable Crop Top, if later you have to pick up pants, shoes, a jacket and so on. And after all you will understand that the high-waisted bottom and an open belly do not match you well.
Love yourself for who you are! Do not buy smaller sized pieces. Cast away illusions - clothes that are small, play a cruel joke on us, and visually add a couple of extra kilos.
Do not buy very cheap clothes. It is better to buy one quality item instead of ten - "disposable". Usually cheap clothes are made from low-quality fabrics, which can even harm your health. What can i say about fitting? And what will become of it after the first wash? Oh no, it's better not even to imagine it.
Dress according to the occasion. It's not a good idea, for example, to wear Gladiator sandals for an official event, and Stiletto heels for a beach party.
Do not run to extremes. I adore Lady Gaga, but as we know, where is a whole Stylist's Team job behind her every look, and what's good on the stage is not suitable for a trip in the subway. In everyday life you should give preference to practical and comfortable clothes.
Do not forget about accessories and shoes. After all, if you complete the same Little Black Dress with sneakers and a leather jacket, and make a ponytail, you can safely go for a walk or for a coffee with your friends. But in combination with the gold Stiletto shoes, clutch and an evening necklace – it will be a perfect look to go to an official event.
Remember the words of legendary Coco Chanel - "Fashion passes, the style remains."
Dress with style!

Saturday, August 12, 2017

For A Perfect Dress

For A Perfect Dress                                                                                                                                                     The process of creating begins, of course, with the idea. Variety of images and impressions from the events, journeys, exhibitions, movies, reflected in one another, and the idea becomes reality. Before to start my STYLATI collection is necessary to analyze big amounts of information, including shows of Fashion Week, a modern street style. Travelling, looking catwalks, walking past a clothing store or encountering unusually dressed man in the street, I always make sketches or take pictures of interesting to me things.
I use these materials to make the Mood Boards, Color Boards, which help to see more clearly the theme of collection as a whole, not separated into the pieces. I concretize the mood and theme of Look Book and promotional materials.
At the stage of sketches I work at the silhouette, proportions, lines and design elements, I think over the finishing, accessories, color palettes. At the same time searching for a suitable material. This is one of the most important stages - I have to direct the creative flow in the right direction, and to predict all possible fitting and technological problems. To choose one sketch I have to make dozens of sketches and drafts.
When the sketch is ready I give it to the Engineer designer. It is very important to find the designer which is on the same wavelength with you, and his sense of lines and proportions matching with yours. So - the primary drawing templates are ready, the sample is cut out, and the tailor makes it half-finished.
First fitting. Here I must take into consideration everything. Fit, proportions, and aesthetic moments - that's only half the work. The model must be comfortable to wear, tech in production, reasonable cost.It can be2-3 samples and fittings, depending on the level of complexity and the fabric.When all the nuances taken into account and worked over, the sample is approved, an Engineer designer makes the gradation in size. Usually,  the primary sample we make in medium size, to avoid further inaccuracies in sizes. It is very important to understand how the proportions will change, and sometimes it needs to make one more sample in large.
Now we are ready for production. The sample, fabrics, accessories, complementary materials, as well as complete sets of templates together with the necessary supporting documents are sending to the manufactory.




My Journey to Corfu

by the idea of ​​visiting Corfu. When i thought  of this island i remembered scraps of Odyssey Travel, the fighting under the command of Admiral Ushakov, the Turkish battleships, the Republic of Venice and the Empress Sissi.
The spectacular views of the mighty monolithic bastion of Corfu and Venetian style houses is opening approaching to the island. Corfu welcome us with a lack of parking places and 35-degree heat, so we hurried to hide from the sun in the shade of the narrow streets. 
Once in the old town, we forget that we are in Greece. Typical Italian courtyards with laundry hanging to dry in the sun, peeling red-orange walls and green shutters instead of Greek blue.
The tower with a clock of St. Spyridon's church is a kind of landmark in the Old Town. St. Spyridon especially revering in Russia. Pausing at the temple, we hurried to  have a look at the famous old fort. When we arrived the ticket office was closed, and they allowed us to pass with the dog and for free, and there was virtually no visitors. We were lucky enough to watch the sunset from the city walls. So, of course, we were not upset at all!
For the trip we took our Ruffy, which obviously promoted to the popularity of the breed all over the world, because where are so many tourists from all corners of the earth, and for every second one i had to explain what breed it is. Tired of impressions and Ruffy's popularity, we moved for the night.
It turned out to be a convenient and inexpensive choice in favor of renting the house as opposed to the usual hotel rooms.
The view of the tiny island with white Blachernae monastery and even smaller nearby Mouse Island seemed to me the most Greek looking image on Corfu. There is the airport nearby the island and the planes fly directly overhead, almost touching the bell tower.

The nature of Corfu impressing even someone who accustomed to the beauty of the Greece. Spectacular hilly terrain, small islands, the abundance of greenery and trees, azure sea ... all these beauties irreversibly make working up an appetite. In Greece, I really like the way of cooking - the dishes are seasonal, always fresh, and the taste is not masked by the abundance of sauces and spices. I don't eat meat, and i don't feel left out in the gastronomic pleasures - seafood, vegetables, fruits, cheeses.
We stocked up some cheese on the way home in the mountain village Metsovo, famous for its cheese makers and wood craftsmen. Cobblestones, which are washing every morning, the roofs covered with flat stones, and everywhere - the smell of wood.



My interview for the magazine Thessaloniki City.

(***exact translation from Russian)
Today our guest - Fashion Designer Irina Korneeva, founder of the women's clothing brand "STYLATI".
- Good morning, Irina! How long you are in fashion?

- My passion to apparel started in young age. My father was an artist, so I grew up in a creative environment. I started to draw at young age and i was graduated from Fine Arts School. I always liked to create handmade things, to make decor, to sew and to knit something, to make jewelry, and even to create dolls. After school I study at Moscow University of Arts and Technologies, Department of Design and Applied Arts. I graduated from the university with honors. After I worked for 15 years as an assistant and then as a senior designer in different Moscow companies.
- How did you move to Greece?
- In recent years in Russia, I worked in a big Moscow clothing company. The work was associated with frequent trips to Istanbul - we produced there 50% of our collection. There I met my husband, and soon i moved to Greece. For a few years I continued to work with the Russian company, with regular trips to Istanbul.
- It is difficult to start a business here?
- I was lucky, I met people with the same enthusiasm for fashion. Eastern Macedonia and Thrace was famous for their textile companies before the crisis. Of course we are at the beginning, we have to do a lot. For example, our web site, we did without any help, as well as photo shootings. For now we have released the first collection of dresses, jumpsuits and now we produce knitwear and jersey collection.
- What is the DNA of your brand, what is the difference with the others?
- Inspired by pure forms, i like to play with the silhouettes, textures, lines. I try to emphasize the feminine side of every woman without to shade her personality. I like to make a "flexible" model and to stylize it depending on mood. "Stylati" in Greek means "elegant", which is 100% reflects the philosophy of our brand. Individuality, naturalness, simplicity, femininity, functionality - are the key characteristics of our brand.
- Where can I find and buy your collection?
- Our collection is presented on our website http://www.stylati.fashion. We make  delivery all over the world. Thanks to modern technologies, even people on the other side of the earth can learn about our brand. We work directly with customer  and we believe that is the most effective way, because anyone can make a comment or post a question and immediately to have a full answer.
- It seems that fashion design is your hobby and your job. Do you have any other interests?
- I like to travel, to learn something new. I have a garden with a huge variety of colors. I love all animals. I have a dog, we move together. Being in Moscow, I met a wonderful person - Ekaterina Panova. She has founded the Charitable Foundation for stray animals (RAY). Together we did a Charitable collection of T-shirts with thematic prints. All profits from  this collection go to help to stray dogs and cats. Now we are preparing a new collection, more diverse - with shirts and sweatshirts for the whole family.
- What are your plans for the future?
- In the near future I would like to focus on the development of the company, to promote my collection and my vision of style and fashion.


How to find your size

To find your perfect fit you need to determine your size. How to do it? Very easy!
In some cases it is possible to determine the size by height and weight. For example, if you buy a blouse or a dress made from jersey, or from a fabric with the high elastane content. Also, this method is applicable for clothes with oversized silhouette.
However, usually it is difficult to choose clothes by height and weight, because people with the same height and weight can differ in other parameters of the figure. Therefore, determining the size of clothing by height and weight is not quite accurate for adults. So we recommend to use the bust, waist and hips measurements for the exact result.
As long as you know your measurements, you shouldn't have a problem figuring out which sizes work best for you.
Measure correctly
The measurements will be accurate if you take them in your underwear or in thin clothes.
Keep the measuring tape snug but not too tight. It should be rather stretched, as close as possible to the body. It is necessary to maintain the habitual posture.
What measurements should I take?
1) Bust - you'll need to place the measuring tape horizontally and measure the fullest part of your bust to get the proper measurement.
2) Waist - measure in the narrowest place. Bend to one side (doesn't matter which) and find your waist's natural crease.
3) Hips - place the measuring tape horizontally. Measure around the fullest part of your hips.
4) You also need to know your height - it's measured without shoes.

If your measurements correspond to the different sizes, you need to take into account the type of clothing that is planned to be purchased. For pants or skirts, you need to have in mind the waist and hips, and for a blouse or jumper - the bust.
If you buy a dress from inelastic fabric, be guided by the measurements corresponding to a larger size. For example, if your bust corresponds to the size M, and the hips to the size S, it is recommended to choose the size M.
If your measurements are between two sizes, you should take into account the habitual style of clothing. Preferring close fit you can choose a smaller size, and preferring relaxed fit - choose a bigger size.

Ask us!

The best way to find out the dress sizes is to ask us. As long as you know your measurements we will be able to help you - STYLATI.